Michael White, Sr., President and Founder
Michael White, Sr. has been involved in pharmaceutical multichannel marketing in various capacities for over 25 years. His experience in the pharmaceutical field has covered a multitude of challenges still facing the pharmaceutical industry today. A few of these areas include:
- Non-personal promotion
- cGMP (21 CFR part 11 compliance)
- DEA regulations
- PDMA compliance
Michael’s career in the fulfillment business began in 1985 as the Operations Manager for such companies as Florida Fulfillment, and Phoenix Marketing. In 1989 he was recruited by LARK Fulfillment (now known as Pharmagistics). Sandoz Pharmaceuticals (Novartis) was one of his major clients, at that time. Over the fourteen years Michael was at LARK Fulfillment, he was exposed to many different aspects of multichannel marketing and fulfillment. Some of the accomplishments that Michael achieved include:
- Being one of the key persons orchestrating the start up of two pharmaceutical companies that became valued vendor partners.
- Expanding the warehouse capacity from 5,000 sq feet to 100,000 sq feet.
- Fully developing a call center which integrated into the fulfillment process.
Seeing what was successful and what was unsuccessful at these companies prompted Michael to start PharmaKinnex, a multichannel marketing company, in 2004. The experience garnered working in the pharmaceutical fulfillment and multichannel marketing industry allowed PharmaKinnex to successfully grow, even during difficult economic times.
Today PharmaKinnex, Inc. offers tailored pharmaceutical multichannel marketing campaigns featuring teledetailing and other messaging techniques combined with fulfillment services. In this day and age, product managers are looking for more reasonable approaches to message their target audience. The PharmaKinnex model is based on a proactive approach to non-personal promotion that utilizes communication preference and targeting metrics to fully maximize target potential. This approach has had an excellent success rate with pharmaceutical companies, large and small. The company boasts 10,000 square feet of office space and partners with a distribution center encompassing 300,000 square feet.