Pharmaceutical Direct Mail

Are your direct mail campaigns really working for your pharmaceutical or biotech brand?

Response rates on traditional direct mail are typically very low. A two-percent response is generally considered a success. But it doesn’t have to be so low. Pharmaceutical direct mail can deliver better response rates and brand recall if it is well designed, and part of a broader multi-channel campaign.

Pharmaceutical Direct Mail Integrated in a Multi-Channel Mix

Combining pharmaceutical direct mail into a seamless multi-channel marketing campaign can produce greater awareness and recall of branded messages. It can also boost requests for additional follow up and samples. While not as fast a communication channel as fax and email, direct mail is still quick and it can immediately deliver promotional reminder items and educational materials with no fulfillment required.

Used in combination faxes, e-communications and direct mail can provide waves of touch points and calls to action. Coordinated teledetailing and sales representative follow up can add even more punch for optimal reach and frequency.

PharmaKinnex Has the Experience to Successfully Deliver Your Direct Mail

Our pharmaceutical direct mail campaigns are created and delivered to drive interaction and participation by your target audience. We pay attention to the details to ensure a successful campaign. From simple letters to eye-popping deliverables, our goal is to generate high open rates, message recall, and response.
PharmaKinnex has years of experience in handling the most intricate match mailings to the very basic mail campaigns. We will print and mail personalized:

• Letters
• Coupons
• Vouchers
• Business reply cards
• Journals and other educational items
• Promotional giveaways

We can also print customized letterhead and envelopes to brand the entire campaign. Whether your materials are printed by us or at a printer, PharmaKinnex offers hand assembly including:

• Collating
• Folding 
• Envelope labeling
• High speed inkjet services

We can also store, control and manage your inventory allocated for the program and provide fulfillment including PDMA compliant prescription drug sampling. Our 360º relational databases are designed to capture each mailer and response. A coordinated and timely follow up brings each wave of direct mail to an impactful conclusion.

Call PharmaKinnex today at 877-454-6639 to inquire about our pharmaceutical direct mail and integrated multi-channel marketing campaigns.