II. Survey Characteristics

This survey was conducted for PharmaKinnex, Inc. between June 19th and June 29th, 2006. A total of 100 prescribers were interviewed by telephone. Respondents were chosen from a random sample of prescribers from all over the United States. The interviews, which averaged two minutes in length, were made by professional interviewers at the Public Opinion Research, Inc. telephone bank in suburban Washington, D.C. between the hours of 10:00 AM and 4:30 PM.

The results of each interview were cross-tabulated against several different demographic breakdowns and job title

1. According to the survey, a plurality (40%) of prescribers prefer receiving product information by fax. Twenty-nine percent prefer an office visit from a sales representative.

2. Sixty percent of respondents would like to be able to give both free samples and coupons for medication to their patients.

3. Respondents prefer visits from sales representatives to receive sample medication and product information.

IV. Preferred Contact Method
for Receiving Product Information

Forty percent of respondents would prefer to be contacted by fax for product information. Twenty-nine percent would rather get product information directly from
a sale representative visiting their place of business. Sixteen percent would prefer to be contact through direct mail. E-mail(7%), telephone (4%), and e-detailing (4%) were less popular methods of contact.

While there was not much difference between male and female respondents in their answers, males did show a slight preference for receiving information directly from a sales representative

Physician’s assistants were split in their preference for contact method, with 33 percent preferring fax and 33 percent preferring direct mail. Nurses preferred fax (43%) and visits from the sales representative (32%). Office prescribers also preferred fax (34%) and a visit from the sales rep (29%).

V. Preferred Method of Direct Distribution of Medications

Sixty percent of all respondents prefer to distribute new medications through both free samples and coupons. Thirty-five percent preferred just giving patients free samples of medication, while only five percent preferred only giving patients coupons for medication. There appear to be little differences between the male and female preferences for direct distribution of medications.

VI. Preferred Method of Receiving Sample Medication and Product Information: Phone Conversations with Sales Representatives versus Office Visits from Sales Representatives

Seventy-seven percent of all respondents would rather receive an office visit from a sales representative than a telephone call. Twentyone percent would rather receive both office visits and telephone calls.

Both males and females overall prefer an office visit from a sales representative. However, while only nine percent of males
preferred both, twenty-three percent of females preferred both.

Eighty-three percent of physician’s assistants, seventy-three percent of nurses, and seventyfour percent of office prescribers prefer office visits from sales representatives. Twentyseven percent of nurses and 23 percent of office prescribers prefer both telephone calls and site visits by their sales representatives. Preferred Product Information Contact Method

Perferred Product Information Contact Method

VII. Job Title of Respondent

Forty-two percent of those interviewed were nurses. Thirty-six percent were office prescribers, eighteen percent physician’s assistants, and four percent were doctors. Thirty-six percent of the males interviewed were doctors, twenty-seven percent were physician’s assistants, twenty-seven percent were office prescribers, and nine percent were nurses. A plurality of those women we interviewed were nurses (46%). Thirty-seven percent were office prescribers, and 17 percent were physician’s assistants.

Respondant Occupation

VIII. Sex of Respondent

Eighty-nine percent of respondents interviewed were female while 11 percent were male.

All of the doctors we interviewed were males.

Ninety-eight percent of nurses interviewed were female and ninety-one percent of office prescribers were female.

Hello, my name is ___________ calling for Public Opinion Research. We're conducting a three question survey today regarding preferences for learning about the availability, features and benefits of prescription drugs. Is a prescriber or nurse available for a 15 second phone call?
(IF NO, THEN TERMINATE)
We're interviewing offices across the country and we'd really like to have your input. Again, this is strictly research

1) The first question is: Which contact method would best fit your needs when it comes to receiving product information: (READ LIST)

1 - Email
2 - Telephone
3 - E-detailing (Electronic or online marketing)
4 - Direct mail
5 - A Sales Rep visit, or
6 - Fax

2) When it comes to the direct distribution of medications, would you prefer to . . . (READ LIST)

1 - Give patients free samples of medications
2 - Give patients coupons which would allow them to get the medication for free or at greatly reduced cost, or
3 - Have the option to do both?

3) Would you prefer to speak to a sales representative on the telephone to receive samples and product information or have a sales representative visit the office?

1 - Telephone call
2 - Office visit
3 - Both

4) OK, just for statistical purposes, could you tell me if you are a doctor, physician's assistant, nurse, or the office prescriber?

1 - doctor
2 - physician's assistant
3 - nurse
4 - office prescriber
5) Thank you very much for your time. Good evening (Day).
(HANG UP PHONE)

Was person interviewed a male or female ?

1 - Male
2 - Female