E-Communications to Healthcare Providers

Are your communication channels with healthcare providers keeping up with the times?

Effectively communicating with medical offices requires a multi-channel mix that matches individual preferences. In today’s world, e-communications are an essential channel for effective message delivery. More and more physicians list email as their first preference for pharmaceutical brand communications.

Building and Utilizing an Opt-In E-Communication List

For those healthcare professionals who opt-in, email can be very effective. However, building an opt-in e-communication list can be a challenge. As part of our other multi-channel marketing communications PharmaKinnex asks healthcare providers for their preferred message delivery channel, including e-communications. When email is indicated PharmaKinnex properly opts-in the provider.

E-Communications Offer Many Benefits

Opt-in e-communications to healthcare professionals are very effective as part of an overall multi-channel marketing campaign. Because healthcare providers have opted-in messages are well received. In addition the e-communication channel provides the following benefits:

• Ease of Use
• Speed and Reach
• Flexibility
• Fast turn-around times
• Customization and vivid use of logos and graphics
• Detailed Tracking of Open Rates and Actions Taken
• Quick Reply and Follow-Up

When you need to get your message out quickly, e-communications are an essential tool in your multi-channel mix. Contact PharmaKinnex today at 877-454-6639 to learn more about e-communications to your targeted healthcare providers.