Pharmaceutical Marketing Tools for the Mature Brand

Pharmaceutical marketing professionals working on mature prescription drug brands face a unique set of challenges. Mature pharmaceutical brands need to be defended against:

• Impending patent infringements and loss
• Declining share of voice as pharma companies shift marketing focus to newer products. The shift can lead to:
  • A decline in the number of sales representatives deployed on the brand
  • A lower position in the pharmaceutical representatives’ bag
  • A reduction in prescription drug sample quantities
  • A limited marketing budget
• Possible FDA labeling changes and warnings
• Introduction of me-to pharmaceutical brands
• Physicians become even tougher to meet with when sales representatives are not discussing the latest innovations.

If the above challenges are not addressed mature brands can suffer an early and dramatic decline in revenue. The multichannel marketing tools offered by PharmaKinnex cost-effectively support the messaging needs of mature pharmaceutical brands. PharmaKinnex has the expertise and a proven track record to:

• Increase reach and frequency to offset decline in share of voice
• Quickly deploy and manage message touch points during times of crisis
• Improve communication channels to take advantage of opportunities
• Manage and monitor invitations and attendance for physician events