| PHILADELPHIA, June 12
/PRNewswire/
PharmaKinnex, one of New Jersey's fastest growing pharmaceutical
marketing firms, today announced its co-sponsorship
of the Pharmaceutical Executive Marketing and Sales
Summit being held June 12-14 in Philadelphia, PA. PharmaKinnex
will also preview its new Rx Reach service at the event.
The Pharmaceutical Executive Marketing and Sales Summit
brings together thought leaders and top industry executives
in both sales and marketing for a high-level discussion
of how each side can enhance their skills and work better
together to get the industry through a time of unprecedented
challenges. Attendees at the event learn from a wide
range of industry peers as they discuss leading edge
issues.
"PharmaKinnex is proud to co-sponsor this event
because it is helping the industry deal with its most
daunting challenges," say Michael White, President
and CEO, PharmaKinnex. "Whether its patent expirations,
shrinking sales forces, or pricing pressures, we're
here to talk about solutions."
PharmaKinnex will preview its new Rx Reach service
at the event. Rx Reach is a customized relationship
marketing program designed to increase total prescription
(TRx) and new prescription (NRx) volume, as well as
market share among types. Rx Reach programs include
total and supplemental sales force support, as well
as sampling programs.
"Our Rx Reach suite of services recognizes the
fact that brand sales are generated by impacting the
right prescribers, with the right message and frequency,
through the right channels," says White. "Moreover,
when it comes to patients and consumers, Rx Reach works
to deliver product messages to patients through acquisition
or compliance tools, or by leveraging opt-in and profiling
of existing consumer or patient databases. This encourages
patient compliance and leads to refills, and most importantly,
brand loyalty." Michael White will be on hand to
deliver a presentation on Rx Reach, as well as to answer
questions about the new service. The Pharmaceutical
Executive Marketing and Sales Summit runs from June
12-14, 2006, at the Doubletree Hotel in Philadelphia.
PharmaKinnex, based in East Brunswick, NJ, is a marketing
services company that provides strategic and tactical
support to pharmaceutical and biopharmaceutical organizations.
They can be contacted at info@pharmakinnex.com
or toll-free at (877) 4KINNEX (454-6639).
Contact: Richard Ecke
973-984-3100 x12
XXX
Links to News Article Above:
|
