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Customized
Relationship Marketing Program Designed to Help Increase
Brand Adoption and Utilization
EAST BRUNSWICK, N.J., Oct.
9 /PRNewswire/ -- PharmaKinnex, a New Jersey-based pharmaceutical
marketing firm, announced the launch of its brand marketing
service called Rx/OTC Reach.
The Rx/OTC Reach customized
relationship marketing program uses an integrated marketing
approach with iterative messaging and communications
in combination with success metrics and ROI analysis
in each program. The direct and indirect communications
-- direct mail, email, fax and telesales
-- results in increased total prescriptions (TRx), new
prescriptions (NRx) and increased sales for OTC products.
In addition, the Rx/OTC Reach program helps to increase
market share among targeted audiences to include physicians,
physicians' assistants, nurse practitioners, and pharmacists.
The program is designed to help increase consumer brand
sales and loyalty through effective customer-relevant
marketing.
Rx/OTC Reach programs are effective
in conjunction with ongoing sales force promotion to
increase frequency and share of voice (SOV) and to reach
uncovered physicians or hard to see physicians in a
highly cost effective manner. The programs are also
customized to reach other key decision makers such as
the pharmacist or patient in a coordinated manner to
encourage and support long-term brand use.
"For healthcare professionals,
the RxReach suite of services recognizes the fact that
brand sales are generated by impacting the right prescribers,
with the right message and frequency, through the right
channels," said Michael White, President of PharmaKinnex.
"In terms of patients,
RxReach works to deliver product messages through acquisition
or compliance tools, or by leveraging opt-in and profiling
of existing patient or consumer databases. This encourages
patient compliance and leads to refills, and most importantly,
brand loyalty," he concludes.
PharmaKinnex, a New Jersey-based
marketing services company, provides cost-effective,
brand specific multi-channel marketing and sales support
to pharmaceutical and biopharmaceutical organizations.
They can be contacted at info@pharmakinnex.com
or toll-free at (877) 4KINNEX (454-6639).
Contact: Richard Ecke
973-984-3100 x12
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