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Pharmaceutical Teledetailing
Is it crazy to think a phone call can outperform a face-to-face pharmaceutical sales call?
Even the best pharmaceutical sales representatives are facing ever increasing challenges in delivering their messages. Too often physicians that still see representatives expect to just sign for samples without really engaging in a meaningful sales discussion. Plus, each year more healthcare providers and hospitals close their doors to pharma representatives.
On the other hand, when physicians accept a teledetailing call it is much easier to deliver meaningful sales messages while starting the fulfillment process for samples. Every call can be recorded to ensure the scripted message is effectively communicated. Not every physician will take a phone call. However, for those that do, teledetailing is a very cost-effective communication channel.
Teledetailing as Part of a Multi-Channel Approach
Teledetailing on its own will work for some physicians, but not all physicians. The same can be said for face-to-face meetings and other forms of communication. The best approach for optimal reach and frequency is to develop a communication strategy that leverages the key benefits of each channel. Healthcare providers have preferences for how they receive pharmaceutical promotional messages. Some prefer phone calls, while others prefer a sales representative, and still others prefer an email or fax. A well coordinated multi-channel marketing mix that tracks all touch points and adjusts to each targets preference offers optimized reach and frequency.
You Benefit from Our State-of-the-Art Call Center
Call center technology is constantly evolving. People, businesses, and technology are changing all the time. We recognize our call center technology needs to keep pace. Our new telemarketing call center application provides a host of features designed to benefit our clients.
PharmaKinnex knows how to communicate with your customers. Over the last few years our programs have delivered professional quality teledetails to over 400,000 healthcare professionals representing a wide range of therapeutic classes and specialties:
- Urology
- Cardiology
- Nephrology
- Neurology
