CASE STUDY

Inpatient pharmacy product with declining sales

• No promotion behind product prior to PharmaKinnex efforts for over 24 months
• Product not available on all GPO contracts
• Niche product with specific indication and limited utilization period

• High potential targets were selected based upon their historical purchasing pattern. The audience consisted of 1,500 previous accounts that has purchased the product in the past
• PharmaKinnex goal was to reach the forecasted sales set by client over an 8-month timeframe
• The program elements included tele-detailing, direct mail, and email

PharmaKinnex exceeded the forecast, set forth by client, by over 200 equivalent units. At the conclusion of the 8 month program the client extended the program for an additional 7 months. At the conclusion of the 7 month extension, PharmaKinnex exceeded the forecast by 2,700 equivalent units which helped play a pivotal role in the acquisition of the company.