One way to ensure pharma sales success is tapping whitespace and hard-to-reach areas within covered territories that field sales reps often cannot reach due to geographical constraints and access restrictions.
A contracted pharma sales and marketing company can solve many problems for a pharmaceutical company, including helping to improve the customer experience, tapping into markets that field sales reps cannot easily reach, increasing reach and frequency, and expanding and growing sales.
The power of inside sales begins here. There are three imperative reasons why rare disease marketing strategies need to start with inside sales, from research to awareness to better-qualified leads.
Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. The benefits of which provide pharma companies with flexibility and scalability.
Whitespace in pharma marketing refers are areas where pharma companies don’t add a field salesforce presence in because of the lack of ROI caused by smaller population size and lower sales potential for each physician.